Dear Bay Club Community,
As we wrap up another remarkable year together, we want to extend our heartfelt thanks for your loyalty and engagement as a part of the Bay Club community. In 2025, our clubs were filled with movement, connection, and countless moments that brought our members and associates together. From welcoming new communities in the Greater Seattle and Los Angeles Campuses to reinvesting across every region, this year was defined by growth, momentum, and meaningful progress.
Looking to 2026, we’re excited to continue building on that foundation. With an expanded Shared Membership, refreshed spaces and amenities, and new programs designed to bring even more value to your club experience, we remain committed to delivering the very best for you and your family—today and for years to come.
Membership Communication: Videos
This update includes a collection of videos from our Leadership Team—each offering insight into the year behind us and the year ahead. Inside, you’ll find:
We invite you to explore these updates at your own pace. Simply use the links at the top of the page to jump to the videos that matter most to you.
Thank You
To our members and the communities we’ve built together—thank you. You make our clubs a true “third place,” and it’s our honor to support you and your family at every stage of life. Your ideas, engagement, and feedback help us grow stronger each year.
From all of us at the Bay Club, we wish you a joyful holiday season and a healthy, inspiring New Year. We can’t wait to share even more experiences with you in 2026 and beyond.
In Health,
Your Bay Club Team
First, we want to express our gratitude for your membership, and how thrilled we are about the joining of our Griffin Club Los Angeles and Bay Club communities. We have a lot to share with you and before we start, take a listen to a short message from our EVP Communications, Annie Appel.
CEO & President, Matthew Stevens and EVP, Communications, Annie Appel, discuss the following in our annual update.
(2:20) Growth across our Southern California, Bay Area, and Pacific Northwest Regions, as well as the investment in diversified amenities across our clubs.
(7:33) Uncovering the heart, soul and joy of our membership and associates. See what’s keeping our communities as active and connected as ever.
(9:08) How we prioritize the development of our Associates with programs designed to build meaningful careers in our industry.
(12:50) Our plans for 2026, including continued investment in our clubs, associates, and communities.
It’s been a milestone year for our SoCal region! In Los Angeles, El Segundo unveiled major fitness floor renovations, while Redondo Beach upgraded its fitness spaces and added BeaverFit, which has been a great addition to outdoor programming. Down in San Diego, members are enjoying upgraded fitness equipment and enhanced programming, with even more innovation and golf updates on the horizon for 2026. At MCC, a transformational $15 million renovation is underway, that will completely reimagine the club. And, the most exciting highlight—we welcomed Griffin Club Los Angeles in Cheviot Hills, an incredible addition to the region! There’s so much to look forward to in 2026!
Our communities have never been stronger in the South Bay! This year, every club in the region saw exciting renovations and updates—from new pickleball courts and refreshed spaces inside the clubs, to all-new locker rooms at Redwood Shores. Across the South Bay, members are also enjoying upgraded fitness equipment and innovative programming designed to bring the community together. Watch as our SVP of PR & Partnerships, Marissa Lucas, meets with the team, explores the rich history of these clubs, and showcases what makes the South Bay region so special.
What an exciting year for the East Bay! With renovations, updates, and upgrades completed at Walnut Creek, Pleasanton, and Fremont—and new programming rolled out across all clubs, including Crow Canyon Country Club—we can’t wait for a great 2026. Watch as our SVP of PR & Partnerships, Marissa Lucas, meets with the team in the East Bay to learn all about what’s next for this campus, and what makes this community so special.
2026 is going to be a great year for the North Bay! Our SVP of PR & Partnerships, Marissa Lucas, meets with the North Bay team to learn more about the history of San Francisco and Marin. In 2025, there was a major $5 million renovation at San Francisco—adding +15,000 sq ft of new fitness space, updated locker rooms, and more. And we’re looking forward to renovations and expanded spaces coming to Marin in 2026 as we work on the plans, plus additional updates at Rolling Hills and Ross Valley. Watch the video to see the most up-to-date renderings of these clubs, meet the team, and see what’s going on in 2026 across our North Bay Region.
In this video, our SVP of PR & Partnerships, Marissa Lucas, heads up to the Pacific Northwest to meet with the teams, learn about the history, and discover what makes our Portland and Greater Seattle clubs so special. The team also shares the fast growth planned for this region—adding more amenities and clubs all within a short drive. Get a tour of the clubs that joined the Greater Seattle Campus in 2025, including Harbor Square in Edmonds and 425 Fitness in Bothell, Issaquah, and Redmond; plus, a special update on plans for access at our newest acquisition, Arena Sports.
In 2025, our members and associates helped make a meaningful difference in communities throughout the West Coast. Together, we cycled for $1.5M in cancer research funds at Tour de Pier and hosted Manhattan Wine Auction, and with your continued generosity, we deepened our partnership with the Boys & Girls Club of San Francisco, turned out for pink themed classes during Breast Cancer Awareness Month, and continued donating toys, for our annual Toys for Tots drive. To learn more about getting involved in our Toys for Tots drive this season, click here.
This year, we strengthened safety across every Bay Club campus with continued expansion of AED availability in clubs, annual CPR/AED certification for all associates, and fully operationalized safety drills built into our monthly associate training.
And after hearing from members who wanted access to the same life-saving skills, we recently introduced American Red Cross CPR/AED certification classes for members at participating clubs. To sign up for your certification class, visit Connect.
This past year, we introduced our Leadership Fundamentals program as our new standard for investing in our Code of Culture and developing our associates—bringing teams together for 8 weeks of hands-on learning, cultural alignment, and real leadership training. Many graduates now teach the program themselves, strengthening their clubs from within. Watch the video to see how we’re growing future leaders across our campuses.
Hear from EVP Communications, Annie Appel and Chief Customer Officer, Ryan Burke as they explore how development and continuous learning empower our teams and elevate our member experience.
This summer, we welcomed 14 interns from top universities across the country for a one-of-a-kind, fully immersive experience across the Bay Club network. Over four weeks, this group traveled to 10 cities and heard from industry leaders ranging from professional sports teams to hospitality and retail brands, exploring the vast opportunities for career growth in the Sports, Outdoor Recreation, and Active Lifestyle industry.
And in 2026, we’re expanding the program even further to host interns in each of our core regions. Students will experience rotations across key departments, receive executive mentorship, collaborate on a real business capstone, and have opportunities to travel between regions to understand our campus model in action. Applications open January 2026.
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